SHOWstudio

SHOWstudio.com launched in November 2000 after Nick Knight and Peter Saville conceived the idea on a holiday in the South of France. With an early team that included Creative Director Paul Hetherington, Editor in Chief Penny Martin, Art Director Paul Bruty, stylists Simon Foxton and Jonathan Kaye and Interactive Artist Daniel Brown. Its unique collaborations with the world’s most sought-after and influential photographers, artists, writers, designers and cultural figures are broadcast live, in real time on the award-winning SHOWstudio website.

SHOWstudio has facilitated some 300 plus projects in partnership with key members of the fashion industry, from the likes of John Galliano and Alexander McQueen, Naomi Campbell and Kate Moss to up-and-coming designers and models such as Aitor Throup, Gareth Pugh and Agyness Deyn. SHOWstudio's collaborations also extend into the worlds of music, architecture, food, art, design and performance and the site's archive also features projects with Björk, Brad Pitt, Leigh Bowery, Heston Blumenthal and Tracey Emin.

SHOWstudio's key interest has been in investigating the potential of motion imagery, interactivity and live image-making in order to inject the fashion editorial with modernity and new ideas. The first key live project was staged in December 2001 when nine models were dressed and groomed, then put to bed in hotel rooms and webcast overnight as they slept. 'Sleep' marked the first of a number of live fashion broadcasts that the company has made their trademark, even introducing webcams into their East London studio in 2003.

Committed to unveiling the entire process of creativity to a highly fashion literate audience, SHOWstudio involves its global community of dedicated viewers, encouraging them to respond and contribute to its projects. The progress of each of SHOWstudio's 250+ collaborations –from pre-production meetings and stylists’ selections to the live shoots- is documented as it occurs, communicated immediately via the BLOG and discussed and evaluated with viewers on the FORUM.
No other fashion media offers this direct connection between the closed, ‘insider’ world of high-end fashion and its international audience. Constantly changing, SHOWstudio delivers live fashion, as it happens, 24 hours per day.


SHOWstudio





Reel




SHOWstudio: Lily's




Yves Saint Laurent - A/W 2008/09




Gareth Pugh Autumn/Winter 2009 by Ruth Hogben




NSENSATE_V3 BY SHOWSTUDIO FEAT. GARETH PUGH





SHOWStudio Untitled by Viktor & Rolf





The Nominees




Rick Owens Portrait





SHOWstudio: Shoot